Capturing the Magic of Meg’s Mashables: A Behind-the-Scenes Look at Cacthog and Snurtle’s Debut
Capturing the Magic of Meg’s Mashables: A Behind-the-Scenes Look at Cacthog and Snurtle’s Debut
When Meg reached out for a pre-launch photoshoot of her two latest creations, I knew it would be a vibrant, unique project. Meg, an artist who combines her love of quirky characters and imaginative storytelling, has created a line of “Mashables”—plush creatures that fuse animals and nature in unexpected, delightful ways. This shoot was all about introducing her newest creations, Cacthog (a cactus-hedgehog mashup) and Snurtle (a charming snake-turtle blend), with the visual flair and storytelling her brand is known for.
Meet the NEW MASHABLES!
Let’s give a nice warm welcome to our newest members of the Mashable family, Cacthog and Snurtle! Check them out on the Meg’s Mashables website here!
Crafting the Vision
For Meg’s Mashables, these new plushies aren’t just products; they’re characters with personality and charm, crafted to spark joy. As a creative with a background in design and illustration, Meg has a vision that extends far beyond the plushies themselves—each character is part of a world she’s imagined, where creatures inspire both playfulness and wonder. My job was to bring this vision to life visually, capturing Cacthog and Snurtle in a way that would speak to her specific audience.
From Vision to Strategy
In creating the imagery, we didn’t just want eye-catching shots; we aimed for visuals that would capture hearts. Every detail, from lighting to the whimsical set pieces, was tailored to reflect the quirky personality of Meg’s Mashables as well as giving insight to her followers about the love that goes into the brand behind the scenes with Meg and her business partner. We designed each shot to be vibrant and inviting, matching the brand’s aesthetic with rich colors and playful compositions.
But beyond aesthetics, there’s a strong marketing component to every shot. To set the stage for a successful funding campaign, the images had to communicate both the product’s quality and Meg’s brand story across all platforms. With these new plushies being featured in an upcoming launch for funding, the visuals needed to be versatile enough for use in everything from crowdfunding platforms and social media to Meg’s own website and email campaigns. Each image was crafted to showcase the plushies’ charm, helping backers feel connected to the product and confident in supporting its creation.
Bring Product Launches to Life
Working on this project underscored just how important professional visuals are, especially for a brand like Meg’s that is built on artistry and creativity. High-quality, on-brand imagery doesn’t just make a product look good—it establishes trust, builds credibility, and captures attention in a crowded digital space. For Meg’s Mashables, this shoot allowed us to convey the craftsmanship and care behind each Mashable, setting the tone for a successful launch.
A Creative Collaboration
It’s always a privilege to collaborate with clients who are as passionate about their work as Meg is. Her enthusiasm for creating worlds of joy through plush characters is infectious, and bringing her vision for Cacthog and Snurtle to life felt like a true creative partnership. We are excited to see these new plushies connect with fans and backers who appreciate the unique fun and lightheartedness of Meg’s work.
Book your brand shoot today
If your brand is ready to stand out with high-quality visuals that convey your story, let’s connect. Whether it’s bringing characters to life or building a visual strategy for your next product launch, we’re here to help make it happen.
